RETHINK L.A.

But of course! What was I thinking?

In America, the best ideas to get a message across come from the advertising world!

Saturn's "Rethink American"
ad campaign, as crafted by Deutsch/LA (
Saturn Says, 'Rethink American'), to promote their new hybrids, is the perfect key to a potentially successful ad campaign to transform L.A.

But of course! The power of advertising!

In America, a commercial is worth 100,000 blogs!

RETHINK CAPACITY [images of people car pooling, riding public transportation]

RETHINK MOBILITY [images of people telecommuting, working at home, walking, biking, riding scooters/Vespas, motorcycles]

RETHINK L.A. [images of a traffic-free city where traffic flows beautifully]

WHO WANTS TO DO A VIDEO?

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Saturn "Rethink American" Commercial



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Make it viral. Make it vital. Spread the word...